How To Get More Real Likes On Facebook Post Organically (2022)

Social media marketing is the forefront of a new movement - one that cannot and will not be stopped.

Businesses that survived before the age of Instagram will no longer be able to survive simply by word of mouth. What is the new industry lifeblood, you may ask? Influence.

Influence is a currency that has to be earned and spent wisely. As a company just starting, you may feel lost at where to begin. Social media marketing all boils down to one concept: engagement.

Now, engagement can mean a lot of different things, and for other companies, it will look like a completely different strategy!

Whether you're looking to get real likes on Facebook posts or followers on Instagram, the core concept remains the same. For people to talk about or buy from your business, they need to be able to see your content.

Whether this is through paid platform advertising, influencers, or customers themselves, it all has the same impact. Understanding this as a foundation for your social media marketing strategy is crucial.

As social media influence is the new currency, it's a commonplace that most companies have some sort of online presence to advertise their product.

Unfortunately, not all of these companies are taking full advantage of their reach. To get real likes on Facebook posts, you need followers. Posting content, even if it's great, often will not be enough. You need a strategy to get your brand out there.

To begin, start with Facebook Ads. They're your new best friend. They have great options to target either by area or by interest.

Depending on your business, you can adjust accordingly. You can even choose whether you are targeting people who are more likely to engage with your post or to send you a message.

Facebook advertising has grown quite a bit in the past several years, and it's here to help you grow.

Once you're ready to promote that first post, it's time to find your brand voice. Customers see your brand, and they form an opinion. Are your responses kind?

Helpful? Are your posts original, and do they bring the customer to buy or share? These seemingly small things can grow a business immensely.

This builds your brand's trust - both in the product (aesthetically pleasing and informative content) and the company (funny, considerate, and kind employees).

In addition, the kind of posts you promote will attract different kinds of audiences. For instance, if you promote a wine giveaway, you will likely have an older following (21+). Use this to your advantage if you're looking to grow a certain portion of your audience or clientele.

Your Facebook ads were successful - great! With new followers, you might be nervous to post the wrong thing, not enough, or too much.

Don't worry! Keep in mind that those who followed you are more likely to engage with your posts now and that Facebook's algorithm will keep too much of the same thing from showing up on their feed.

Use Facebook Insights to determine where the majority of your audience lies and who you should appeal to.

Once you'd nailed your audience down, post even more engaging material! Post things that require people to comment or vote. This will increase engagement by post.

In addition, if this is a local business, posting a friendly employee face that customers often see will make them smile and also often does well for engagement.

The rest is up to you and your brand. Post engaging material, and you will get engagement. Keep up relationships with customers to become a community staple and grow brand awareness and trust.

Real people make recommendations often, while ghost followers sit idly by! By implementing your brand's presence through engagement, you can expect customer engagement and reputation to grow.

Most importantly, you can get more real likes on Facebook posts. Spend that influence wisely!